While studying abroad in Florence, I developed this concept project for For Love & Lemons, focusing on a handbag collection that aligns with the brand’s romantic, feminine aesthetic. Titled "La Fête Champêtre," the project is rooted in in-depth brand research and customer profiling, with designs tailored to reflect the playful sophistication of the For Love & Lemons consumer.
This project showcases my beginning-to-end design process from mood board development and trend forecasting to technical flats, material callouts, and 3D digital prototypes. "La Fête Champêtre" features aesthetic storytelling with functional design, reflecting the whimsical charm of a countryside garden party